Thursday, 1 April 2010

It's coming soon!... Antipodes Immortal Performance Plus is a new super performance daily moisturiser offering SPF15 to age defend your skin against sun damage. With the powerful plant-based hyaluronic acid to prevent trans-epidermal water loss & keep skin moist, firm and ageless.

Perfect for protecting both normal and ...sensitive skin, Immortal Performance Plus is age defense for skin at its natural best. The super-performance moisturizer is enriched with raspberry oil, a botanical extract naturally blessed with broad-spectrum sun protection to offer immortal, abidingly beautiful skin to women of all ages.

The moisturizer is designed to keep skin moist and firm with the powerful plant-based hyaluronic acid to prevent trans-epidermal water loss (TEWL). Antioxidant-packed Vivanza* grape and kiwi extract decreases facial flushing and the melanin production that causes freckling and pigmentation, while the ancient Reishi mushroom of immortality fosters healthy cell growth.

Natural SPF refers to the use of inorganic ultraviolet absorbers like titanium dioxide and zinc oxide. Such mineral-based sun filters usually have a maximum SPF rating of 15, and are considered more natural, milder and safer to use than synthetic alternatives – especially on sensitive skin.

A number of natural beauty brands rely on synthetic chemical absorbers called organic ultraviolet absorbers, marketed as “organic filters”. However, these often petrochemical-based sunscreens are not natural and potentially irritating. Examples are PABA and methylene bis-benzotriazolyl tetramethylbutylphenol.

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